If you’re a similar age to me then you will remember this chocolate bar or more likely you will remember the song that accompanied the advert for this chocolate bar! ( click on the lyrics to revisit your youth with the advert on youtube )
As the lyrics reveal, the chocolate bar consisted of five different parts; wafer, crispy rice, caramel, fondant and milk chocolate.
Each part had to be considered, designed and incorporated in the correct sequence and at the correct time to create perfection.
Whether you’re designing a building, a toaster, a chair, a mobile phone or a car all designers face constraints on budget, programme and materials etc - all projects however start with a goal, an idea, an aspiration.
How can we ensure that these are carefully considered and realised throughout each stage of our projects?
“Harvard marketing professor Theodore Levitt famously said. ‘ people don’t want to buy a quarter-inch drill bit. They want a quarter inch hole’ the lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes. But that doesn’t go nearly far enough. No one wants a hole. What people want is the shelf that will go on the wall once they drill the hole. Actually what they want is how they’ll feel once they see how uncluttered everything is, when they put their stuff on the shelf that went on the wall, now that there’s a quarter inch hole.’” 'this is marketing' by seth godin affiliate link
How can we ensure empathy is considered throughout all our projects so the end users benefit fully from a well-structured and considered design and construction process that delivers for the individual?
"Anyone can build a building that protects people from the heat, sun and cold. What I am determined to do is to make a stage where people can be sexier and more brilliant, the place where they can awake smarter’" philippe stark
The RIBA Work Stages provide a structure for the design and construction process to ensure that the aspirations of a project are realised.
At Creu Cartref we’ve been examining how we can deliver Work Stages 5,4,3,2,1 in a way where each is considered, designed and incorporated in the correct sequence and at the correct time to create perfection??! or at the very least a ‘stage where people can be sexier and more brilliant, the place where they can awake smarter’.